A keyword is a word or phrase that people type into a search engine such as Google to obtain specific information. Learning about keywords is important to maximize visibility on both search engines and social media for target audiences such as potential employers or content consumers. Here are a few ways nurses can use to enhance their brand online.
What Are The Benefits of Social Media For Nurses?
Reliable Platform For Promoting Personal Brands
Some nurses have blogs and YouTube channels that educate followers on different health topics. Social media provides the best marketing platforms to create brand awareness and also receive real-time feedback from audiences. The ease of sharing content makes it easy for brands to attract new followers without having to spend a lot of capital on marketing.
Helps Nurses Who Want To Know More About Potential Employers
It’s easy to know about a person’s hobbies or professional networks by glancing at their social media profiles. This information is crucial to nurses that want to get hired by a certain employer because it helps in creating a relevant rẻsumẻ.
Tips Nurses Can Apply To Stand Out On Social Media
Use Names That Are Easy To Remember
Sometimes people forget to click the social media links attached to the content they’re consuming despite receiving numerous reminders. That’s why nurses who own blogs or YouTube channels should create short simple names that make it easy for their followers to find the recommended Facebook page or Twitter handle.
Create A Schedule For Posting Content
Most Facebook groups or Twitter handles tend to post content enthusiastically in the first six months of existence, however, this fire dwindles within a year or two. That’s because brand owners focus so much on content creation that they lack time to create a strategic plan for the future.
Promote Your Content Enthusiastically
Facebook and Instagram have a paid posts feature that enables content creators to broadcast their posts to bigger audiences. A $50 Facebook advertisement can enable a nurse to broadcast content to half a million people just within a couple of days. This approach yields satisfactory results much faster rather than waiting for followers to share content with their friends.
Costly Mistakes On LinkedIn That Make It Hard For Employers To Spot Nurses
LinkedIn helps people find employment and also publishes content that’s useful in different industries. A good LinkedIn profile helps nurses get spotted by potential employers much faster and this creates an advantage when it comes to getting hired. However, it’s easy to lose out due to the following mistakes.
Lacking A Consistent Online Identity
It’s wrong to use different names for each social media platform because it makes it hard for audiences to keep track of the correct profile. Some nurses also miss out on potential job opportunities because they tend to use initials on LinkedIn rather than their full names.
The main benefit of using full names on LinkedIn is it enables potential employers to distinguish the correct profile from others that share similar names.
Overlooking The Importance Of Joining Groups On LinkedIn
LinkedIn has several groups that cater to professionals in virtually every mainstream industry. These groups enhance networking because members can interact and hold active discussions on current events taking place in local job markets or the entire industry. It’s through such interactions that nurses can meet potential employers.
Lacking Social Proof
Social proof is the ability to attract new customers or followers by using the current performance of a product or service to convince them. Potential employers tend to hire nurses that have documented employment history because such rẻsumẻs display social proof.
On the other hand, nurses who haven’t connected with previous employers on LinkedIn struggle to attract potential employers due to the lack of social proof. That’s why it’s also important to post a complete and current rẻsumẻ to maximize on social proof.
Your Online Presence Is Crucial When It Comes To Attracting Your Audience
It’s important to maintain high visibility on both Linkedin and social media because it helps you to present social proof that’s required to attract potential job employers.